Apple launches its own rocket into space: the iPhone 16 Pro goes into orbit in this curious announcement

Apple always finds surprising ways to showcase its products, and the latest iPhone 16 Pro ad is no exception. With a touch of creativity and humor, the new ad titled “All Systems Pro” turns the launch of the iPhone 16 Pro into a true space launch. Although it has not yet reached all countries —including the United States or Spain—, the ad is already available in Japan, India, South Korea, and Singapore.

A Launch Full of Technology

In the announcement, a control center makes the final preparations before “launching” an iPhone 16 Pro into space. During the countdown, the capabilities of the new A18 Pro chip are highlighted, which, as we know, is the heart of this device and its greatest advancement to date.

The simulation takes us through the key features of the A18 Pro: from its faster Neural Engine to its 6-core GPU. It is also highlighted that the chip allows us to record 4K slow-motion videos at 120 fps. Additionally, Apple emphasizes the significant improvement in memory bandwidth, which ensures its full performance in high-demand applications or with 92 tabs open.

The concept of presenting the iPhone as a rocket due to the power of its A18 Pro certainly grabs attention. In a humorous tone, as always in Apple advertising —we’ve seen it in these ads, these, and also these Apple Intelligence ads—, the message is received loud and clear. A great launch —literally— for a device that is marking a before and after for the iPhone.